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Thursday, April 16, 2009

Renault to set up bureau in Greater China CEO Chen Guozhang

By Zou cheaponsale

Renault lately broadcast the establishment of the Greater China district, and Nissan (China) Investment Co., Ltd. imported vehicles Renault general supervisor Mr. Chen Guozhang as CEO. Renault purposes of the Center for Greater China founded in Beijing, the jurisdiction of Renault vehicles in mainland China, Taiwan and Hong Kong and Macao region.

Renault said that the establishment of the Greater China territory Renault presentations a high degree of value to the Chinese market, as well as Renault of long-term development in China's desperation and confidence. Renault to set up the Greater China territory, will enhance the complete competitiveness of the Renault brand label strength. Mr. Chen Guozhang said that Renault will be the Chinese mainland market in Greater China as the center, efforts to realise Taiwan in the yield, selling approaches, selling assets and human supplies to endorse the synchronization. In the implementation method, throughout the strategic superiority of the three territories in the timely dividing and optimization, which will be the Renault brand label to new heights.

Greater China after the establishment of Renault, and Renault, will accelerate the introduction of new speed, following the release in February 2009 after the new Laguna, April 16 Renault upcoming first city SUV - Koleos will be in 2009 The second heavy vehicle released. In addition, Renault will be speeding up the scenery, the landscape, Megane, Renault sports car series as well as the introduction of the speed of other vehicles. In the next three years, the plan will be the introduction of 10 models range in Greater China.

In addition, Renault has been established in Greater China Renault brand positioning - "Casual Luxury"; At the same time, Renault started in Greater China, "all-round customer experience Renault Commitment" plan that includes more than 70 service strategy, they will be most suited to the way the market planning to gradually extend, to change the Renault before the eyes of consumers the quality of service play an important role.

Reynolds served as CEO of Greater China, Mr. Chen Guozhang, a wealth of automotive experience, in charge of Renault before the Greater China region, who served as Mr. Chen Guozhang Nissan Infiniti luxury brand in Greater China head of Asia has a very deep market understanding. At the same time, Mr. Chen Guozhang as representatives of Renault, has become the European Automobile Manufacturers Association, a representative office in China. - 18418

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