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Wednesday, May 13, 2009

The Younger Generation Enjoys The Rich Sound Of Vinyl On The New Audio Turntables

By Stacy Bushaw

The CDs out there have a pristine sound, but records provide a better sound. Younger kids like the cover art on the records as well, according to James Patterson, age 17, who doesn't even remember when they LPs were popular in the past. He found some old LPs up in the attic at his grandparents home by the Beatles and the Rolling Stones, then his uncle grabbed him a player on eBay and he know displays it in his room.

Today there are a variety of manufacturers that are designing turntable systems that have the same designs from the past but with newer technology. A few of the manufacturers making these creations include jWin, teac, Crosely, and Memorex. Some of the great features on these new systems include stacking more than record, using USB connections, and even recording to CD.

When it comes to the gift giving time of Christmas, nostalgia turntables are one of the top sellers according to Classic Buys' Raman. Some of the most popular brands that are sold include Memorex, Teac, Thomas Pacconi, and Crosley each year.

Shoppers are looking for the best brands and great features when they purchase audio turntables today according to The Magma Group president. They prefer to go with systems that are four in one, playing the radio, cassettes, records, and CDs. Usually top brancs like Teac and Crosley are purchased. They look for great features such as the Stack-O-Matic, recording to CDs, and more. With the CD recorder you are able to record to CDs from the LP and with the Stack-O-Matic you can stack several records and then play them, similar to using a CD changer that plays multiple CDs.

"Music in its purest form is on vinyl," says Bo LeMastus, president of Crosley Radio, which makes nostalgic reproductions of 1940s and 1950s record players, items that were promoted heavily in department stores this holiday season. "It captures everything the producer wanted to put in the record. On CD, you lose a certain something."

Crosley is a top name out there today providing great replicas of record players from the past. They have reintroduced vintage turntables and vintage radios, although they also have the new technology and the styling of Crosley as well. Some of the collection from Crosley includes portable suitcase type record players, AM/FM radios, compact disc players, cassette players, music boxes, telephones, jukeboxes, record changers, turntables, and more. Retro design, great crafting, and nice lines have made Crosley one of the top brands out there. The replicas look great and give you a sense of nostalgia, which is the tradition of Crosley.

Crosley sold 400,000 record players in 2005, and he predicts greater sales this year. Joe D'Angelo of Teac, which also sells reproductions, says sales tripled last year. He figures 10 billion albums are still sitting on home shelves. With the new units -- Teac's and Crosley's players, with speakers, start at $100 -- "here's a way to play the music again."

Even those sales are an asterisk compared with CD players, which sold more than 40 million units. Turntable sales are so small that the Consumer Electronics Association doesn't track them. But turntables have always had a home among DJ and rap fans, who like the scratching sound created by manipulating the needle in the grooves.

There are two camps of turntable buyers out there today according to Dave Glassman, who is from Restoration Hardware, that provides turntables and more on it's website, in catalogs, and in stores. Those who are over 35 still have LPs are in one group and then there is the group of kids who find the LPs and want to hear what they are all about. Crosley and Teac have come up with new models putting together the new and old. One is the 4in1 Entertainment Center by Crosely, which includes CD player, radio, cassette deck, plays vinyls of all speeds, and costs about $229 for the whole setup. - 18418

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