China's auto industry and motionless perpetuate a growth rate of 15%
China's auto industry has experienced 10 years in the rapid development of the future, in 2009 the international financial crisis hit the "winter." How to deal with the crisis brought about by the impact of the market? Generally agreed that the industry: changes in the automobile industry is a winter fire. However, the changes and adjustments in the spindle or the soul what is it? This is a problem that should not be evaded.
There is no question that alterations in the first location, because the worldwide natural environment has changed. Under usual attenuating components, the economic urgent position to extend for not less than two years, the United States has a 30% fall in genuine land parcel, the liability urgent position will lead to the U.S. finances into contradictory development in the automobile commerce is a more grave recession in the genuine finances, one of the industry.
Own emblem is the soul of the Chinese automotive commerce
The face of such serious international environment, China's auto industry actually do? The author believes that China's automobile industry the issue of the short term, but long-term difficulties. The key lies in whether China's auto industry can not get their own brands under the guidance of future market space.
China's economy have been signs of warmer. Efforts of the central government, China's economic confidence index did not decline significantly, a large number of new investments the Government has begun to show power. According to authoritative international institutions predict that China will be the first out of recession in the shadow of a large country economy. Chinese Academy of Social Sciences Department of Economics, recently held an internal seminar on the view that China's economy will gradually stabilize during the first half of 2009, the rapid growth in the second half into the track. Additional basis for the central bank in the strong monetary and credit expansion in the scale at the same time, it may be necessary to prevent a new round of inflation. Paul's 8 percent growth target seems to certainly be able to achieve. The problem is that short-term capital growth incentive is based on structural contradictions in the cost of further increase and, therefore, the future ability to achieve sustainable development has become a problem.
China's vehicle was the development of household demand-led model. The plight of the U.S. auto commerce fundamentally does not constitute components of our homeland and the influence of engine vehicles, if GM is actually shut down, and even considered we could make the market space. The household market since 2002 every year to one million of the rate of development in 2008 has been close to 10 million. This is China's industrialization and urbanization method, the inescapable outcome, when the per capita earnings come to 3,000 U.S. dollars, the vehicle is an inescapable alternative for the buyer, into the family vehicle is a relentless signal of consumption. This time the signal has just started in China, will extend for a long time. January 14, 2009 taken up by the automobile commerce and the revitalization of the iron alloy commerce is designing a foremost affirmative, under usual attenuating components, China's auto commerce and still sustain a development rate of 15%.
The new vehicle will be the next aim of power
In the lengthy term, China's auto industry, medical and sustainable growth are faced with a lot difficulties. Including commodity framework, technological breakthrough, industrial organization, independent brand and overall competitiveness, shall require the spearheading marks in their possess, through adjustments and adjustments to renew slowly, to adjust to a more violent competition in the market.
First of all, the need to adapt their own emblems under the guidance of expertise strategy. Over the years, China's auto market is overridden by Europe and the United States, Japan and Korea brands. Made only in the low-end emblems have a certain share of the market. This is the household automobile manufacturers have a direct connection between R & D capability. China's auto commerce has habitually been along the "market for technology" through the line more than 20 years, it should be said has been the development of automotive expertise and the world is getting lesser and lesser the gap. However, premier expertise and centre expertise is still mostly depend on the introduction of a junction project, self-developed expertise in the vehicle expertise is still very reduced heaviness of possession. Must be soberly cognizant that, as a outcome of household and foreign automotive expertise automotive expertise to decrease the gap considerably, through junction projects and expertise spill-over consequences was considerably decreased. Domestic automobile manufacturers have to adapt expertise strategy. From the past to insert technology-based and self-adjusted to the introduction of R & D scheme of adhering identical significance to technological progress. Only boost the R & D efforts, boost buying into, boost the introduction and cultivation of gifts in their own emblems under the guidance of the unaligned thoughtful house privileges have become better in alignment to enhance their centre competitiveness.
With the advent of the economic crisis, the International Energy exacerbate the contradiction between supply and demand and to upgrade environmental protection, clean energy development by the formation of new industries will become cyclical and prosperity of the next round of the starting point and support points. New energy vehicle will play a leading role in industry. In the development of clean energy vehicles, the domestic and foreign manufacturers are basically in the same starting line. A new round of competition is not only a brand-led strategy of technology leadership struggle is also a dispute over technical standards.
Secondly, the need to boost their own emblems under the guidance of the developed engrossment and integration. China's automotive commerce through the reduced engrossment of well-known, both the vehicle or components, of the highly fragmented developed association is exclusive in the world, which is localized protectionism and even past the local-based development schemes are exactly related. The financial urgent position conveyed about by the adversities of the procedure of the aim to the automotive commerce, developed restructuring and M & A supplied a good opportunity. National presented the revitalization program for the automotive commerce with exceptional focus on carrying the development of unaligned emblems, and wants that its own emblem of amalgamations and reorganization, and enhance the nationwide emblem of developed engrossment, market their own emblems to advance competitiveness. Large Automotive Group should take this opening to elaborate, not only to the level elongation, but furthermore farther up upright elongation of the smaller comes to, not only to elaborate the acquisition of replacement components, mostly to the elongation of the up to date automobile service industry.
Third, the need for a clear emblem positioning. Today's auto market, merchandise presentation, characteristics and purposes, the distinction is getting lesser and lesser, which directed to dissimilarities in the emblem will have a distinct charisma. In general, the positioning of China's auto emblems in most low-end market. This is a alternative of advancing from truth, after all, China's own emblems from the reliability of components and constituents to vehicle security and solace, contrasted with the worldwide high-end emblems still have a certain gap. Brand positioning of the red flag from the Prime Minister of an endorsement to the township of vehicle, dropping all the way down, but in detail is a choice. In detail, we can not be higher under situation of mechanical support to construct high-end automotive brands. Light, flexible, fuel-efficient, environmentally amicable emblem of little displacement may be more in line with China's market demand. In the revitalization of the summarize of the automobile commerce, following 1.6 liters displacement, where the most of commonplace people's utilisation should be more suited. China's auto market and the pyramid-type structure, as well as China's auto market place of its own emblem sufficient space left. We should first specifically identified that only with adequate mechanical accumulation and accumulation of buyer heritage after the vehicle, China's own emblems to the market at a somewhat high-end get access to to the advantage.
Can not chase "like going by car a BMW, seated as the Mercedes-Benz"
In attachment, China's automotive industry lack to give their possess marks intense cultural. China's auto marks in the market diluted competitiveness, not merely because of the shortage of all right scientific advocate, but also because of the shortage of a profound cultural. On the car marks, merely consumers of a brand quality of the ambitions and cultural connotation of the idea of full recognition, the brand can obtain in the market quality of the brand must be. For instance, the German car brand that, for the 1-second answer to the brand as follows: Mercedes - Benz: the quality and reputation; BMW: a sense of movement and "the best powering car," the sense of superiority; Audi: Technical victory. China's possess brand of foreign masters in commissioning the plan qualifications "like powering a BMW, sitting as the Mercedes-Benz." The arrival of the actual devised a indistinguishable feeling. However, marketing does not feel to have a real experience for such brand recognition, primarily on the scientific facts of dealing with incidental defects are invariably constant, so the price has dipped cheaper and cheaper end of the civilians. In attachment to the scientific difficult to achieve the ideal grade of high-end marks, the shortage of cultural elements into the brand is also one of the main reasons of failure. As a branding master, I constantly hope that China shall be able to produce cars like the British Rolls-Royce, or Rongwei, as with MG aristocratic customs of the brand cause, but, because of our possess engineering, we can not the car brand in China in ancient times beneath the seat of the cultural background?
Although the Chinese have favoured three-box vehicle that is subject to the influence of very vintage sedan seating, but emblems should furthermore be a heritage accelerate with the times, and it comprises should be of customary Chinese heritage of harmony, moderation, modesty, the air, but furthermore should inject more components of up to date latest tendency, there are plentiful up to date and character, to actually get the goal buyer assemblies agree. Therefore, the casting heritage, premier the latest tendency, display character, has become the vehicle emblem to be worried about the competitiveness of the elements. - 18418
There is no question that alterations in the first location, because the worldwide natural environment has changed. Under usual attenuating components, the economic urgent position to extend for not less than two years, the United States has a 30% fall in genuine land parcel, the liability urgent position will lead to the U.S. finances into contradictory development in the automobile commerce is a more grave recession in the genuine finances, one of the industry.
Own emblem is the soul of the Chinese automotive commerce
The face of such serious international environment, China's auto industry actually do? The author believes that China's automobile industry the issue of the short term, but long-term difficulties. The key lies in whether China's auto industry can not get their own brands under the guidance of future market space.
China's economy have been signs of warmer. Efforts of the central government, China's economic confidence index did not decline significantly, a large number of new investments the Government has begun to show power. According to authoritative international institutions predict that China will be the first out of recession in the shadow of a large country economy. Chinese Academy of Social Sciences Department of Economics, recently held an internal seminar on the view that China's economy will gradually stabilize during the first half of 2009, the rapid growth in the second half into the track. Additional basis for the central bank in the strong monetary and credit expansion in the scale at the same time, it may be necessary to prevent a new round of inflation. Paul's 8 percent growth target seems to certainly be able to achieve. The problem is that short-term capital growth incentive is based on structural contradictions in the cost of further increase and, therefore, the future ability to achieve sustainable development has become a problem.
China's vehicle was the development of household demand-led model. The plight of the U.S. auto commerce fundamentally does not constitute components of our homeland and the influence of engine vehicles, if GM is actually shut down, and even considered we could make the market space. The household market since 2002 every year to one million of the rate of development in 2008 has been close to 10 million. This is China's industrialization and urbanization method, the inescapable outcome, when the per capita earnings come to 3,000 U.S. dollars, the vehicle is an inescapable alternative for the buyer, into the family vehicle is a relentless signal of consumption. This time the signal has just started in China, will extend for a long time. January 14, 2009 taken up by the automobile commerce and the revitalization of the iron alloy commerce is designing a foremost affirmative, under usual attenuating components, China's auto commerce and still sustain a development rate of 15%.
The new vehicle will be the next aim of power
In the lengthy term, China's auto industry, medical and sustainable growth are faced with a lot difficulties. Including commodity framework, technological breakthrough, industrial organization, independent brand and overall competitiveness, shall require the spearheading marks in their possess, through adjustments and adjustments to renew slowly, to adjust to a more violent competition in the market.
First of all, the need to adapt their own emblems under the guidance of expertise strategy. Over the years, China's auto market is overridden by Europe and the United States, Japan and Korea brands. Made only in the low-end emblems have a certain share of the market. This is the household automobile manufacturers have a direct connection between R & D capability. China's auto commerce has habitually been along the "market for technology" through the line more than 20 years, it should be said has been the development of automotive expertise and the world is getting lesser and lesser the gap. However, premier expertise and centre expertise is still mostly depend on the introduction of a junction project, self-developed expertise in the vehicle expertise is still very reduced heaviness of possession. Must be soberly cognizant that, as a outcome of household and foreign automotive expertise automotive expertise to decrease the gap considerably, through junction projects and expertise spill-over consequences was considerably decreased. Domestic automobile manufacturers have to adapt expertise strategy. From the past to insert technology-based and self-adjusted to the introduction of R & D scheme of adhering identical significance to technological progress. Only boost the R & D efforts, boost buying into, boost the introduction and cultivation of gifts in their own emblems under the guidance of the unaligned thoughtful house privileges have become better in alignment to enhance their centre competitiveness.
With the advent of the economic crisis, the International Energy exacerbate the contradiction between supply and demand and to upgrade environmental protection, clean energy development by the formation of new industries will become cyclical and prosperity of the next round of the starting point and support points. New energy vehicle will play a leading role in industry. In the development of clean energy vehicles, the domestic and foreign manufacturers are basically in the same starting line. A new round of competition is not only a brand-led strategy of technology leadership struggle is also a dispute over technical standards.
Secondly, the need to boost their own emblems under the guidance of the developed engrossment and integration. China's automotive commerce through the reduced engrossment of well-known, both the vehicle or components, of the highly fragmented developed association is exclusive in the world, which is localized protectionism and even past the local-based development schemes are exactly related. The financial urgent position conveyed about by the adversities of the procedure of the aim to the automotive commerce, developed restructuring and M & A supplied a good opportunity. National presented the revitalization program for the automotive commerce with exceptional focus on carrying the development of unaligned emblems, and wants that its own emblem of amalgamations and reorganization, and enhance the nationwide emblem of developed engrossment, market their own emblems to advance competitiveness. Large Automotive Group should take this opening to elaborate, not only to the level elongation, but furthermore farther up upright elongation of the smaller comes to, not only to elaborate the acquisition of replacement components, mostly to the elongation of the up to date automobile service industry.
Third, the need for a clear emblem positioning. Today's auto market, merchandise presentation, characteristics and purposes, the distinction is getting lesser and lesser, which directed to dissimilarities in the emblem will have a distinct charisma. In general, the positioning of China's auto emblems in most low-end market. This is a alternative of advancing from truth, after all, China's own emblems from the reliability of components and constituents to vehicle security and solace, contrasted with the worldwide high-end emblems still have a certain gap. Brand positioning of the red flag from the Prime Minister of an endorsement to the township of vehicle, dropping all the way down, but in detail is a choice. In detail, we can not be higher under situation of mechanical support to construct high-end automotive brands. Light, flexible, fuel-efficient, environmentally amicable emblem of little displacement may be more in line with China's market demand. In the revitalization of the summarize of the automobile commerce, following 1.6 liters displacement, where the most of commonplace people's utilisation should be more suited. China's auto market and the pyramid-type structure, as well as China's auto market place of its own emblem sufficient space left. We should first specifically identified that only with adequate mechanical accumulation and accumulation of buyer heritage after the vehicle, China's own emblems to the market at a somewhat high-end get access to to the advantage.
Can not chase "like going by car a BMW, seated as the Mercedes-Benz"
In attachment, China's automotive industry lack to give their possess marks intense cultural. China's auto marks in the market diluted competitiveness, not merely because of the shortage of all right scientific advocate, but also because of the shortage of a profound cultural. On the car marks, merely consumers of a brand quality of the ambitions and cultural connotation of the idea of full recognition, the brand can obtain in the market quality of the brand must be. For instance, the German car brand that, for the 1-second answer to the brand as follows: Mercedes - Benz: the quality and reputation; BMW: a sense of movement and "the best powering car," the sense of superiority; Audi: Technical victory. China's possess brand of foreign masters in commissioning the plan qualifications "like powering a BMW, sitting as the Mercedes-Benz." The arrival of the actual devised a indistinguishable feeling. However, marketing does not feel to have a real experience for such brand recognition, primarily on the scientific facts of dealing with incidental defects are invariably constant, so the price has dipped cheaper and cheaper end of the civilians. In attachment to the scientific difficult to achieve the ideal grade of high-end marks, the shortage of cultural elements into the brand is also one of the main reasons of failure. As a branding master, I constantly hope that China shall be able to produce cars like the British Rolls-Royce, or Rongwei, as with MG aristocratic customs of the brand cause, but, because of our possess engineering, we can not the car brand in China in ancient times beneath the seat of the cultural background?
Although the Chinese have favoured three-box vehicle that is subject to the influence of very vintage sedan seating, but emblems should furthermore be a heritage accelerate with the times, and it comprises should be of customary Chinese heritage of harmony, moderation, modesty, the air, but furthermore should inject more components of up to date latest tendency, there are plentiful up to date and character, to actually get the goal buyer assemblies agree. Therefore, the casting heritage, premier the latest tendency, display character, has become the vehicle emblem to be worried about the competitiveness of the elements. - 18418
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