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Monday, June 29, 2009

The Best Urban Clothing Brands

By Julian Kwandez

Hip Hop fashion designers have taken the world by storm and now you can see urban fashion everywhere. It is more than big jerseys and baggy jeans. The style has evolved over the years and now comes in a large range of styles. Hip hop music has spread to include all cultures and the fashion is following the same direction. Now anyone can wear urban hip hop fashion and look good. Here are some of the top hip hop clothing brands.

Platinum superstar Nelly created a fashion brand for women of all shapes and sizes. His company, Apple Bottom, was obviously named after women with apple bottoms. The brand believes that the clothes should fit the women and not the women fit the clothes. Curvy women know that finding the right fit can be difficult. Apple Bottom designers are dedicated to crafting its jeans for women of different shapes and sizes. Celebrities like Oprah are increasingly flocking to wear these jeans and it is now one of the hottest urban clothing lines around.

Kimora Lee continues to take fashion to new heights. Her lavish designs are sought after by top celebrities which includes Lil Kim and Alicia Keys. Kimora has placed Baby Phat as the worlds top brand for female designer clothing. The company has become a phenomenon in style and fashion with women all over the world. Kimora's experience as a top fashion model and her fashion style put Baby Phat at the head of urban designs. The brands sexy clothing line is both eye-catching and glamorous and includes outerwear, handbags, shoes, lingerie, jewelry, and a signature fragrance.

Beyonce, one of the greatest singers of this generation, has branched into many different areas of business. In the short span of 5 years, she has become a songwriter, record producer, actress, dancer, fashion designer, fashion model, and film producer. One of her successful business endeavors includes launching the fashion line, House of Dereon in 2004 with her mother Tina Knowles. The concept was inspired by the women in her family, namely her grandmother Agnes Dereon. Jeans, shoes, shirts, handbags, and outerwear, are among some of the Dereons inventory.

The creative force behind the Ecko clothing brand is Marc Ecko. He is one of the pioneers of the global urban lifestyle brand. Marc Ecko parlayed his graffiti art into a small business while still in college. His handmade T-shirts landed on the backs of some top celebrities. The company soon expanded into the hip-hop, extreme-sport, and designer-fashion markets and also began producing footwear, leather goods, gloves, outerwear, underwear, bags, and a women's collection. Ecko launched his line of sophisticated urban menswear, Marc Ecko Cut & Sew, in 2004, which is distinguished by its knitwear, attentive tailoring, and dressier fabrics. Mark Ecko states he had a rich education around graphic design and illustration, even though it was kind of a street education. Today, he considers himself less of a traditional designer like Giorgio Armani or Calvin Klein and more of a curator.

LRG (Lifted Research Group) is a company that has been successful because the founders listened to their passions instead of their pockets. The company, founded by Jonas Bevacqua and Robert Wright, represents the common love of music and fashion. Celebrities such as Chris Brown, T.I., and Kanye West are known to dig this fashion line. The company is positioning its women's line, Luxirie, between urban brand Baby Phat and designer label Marc Jacobs. LRG offers a clothing line dedicated to setting the standard in production, and attention to detail. Every seasons the company demonstrates its ability be original and go beyond expectations.

Rocawear is an urban clothing empire that has rocked the fashion world for over a decade. Created by Jay-Z, the brand quickly became the main brand for street savvy consumers. Rocawear believes in producing a product of fine quality at an affordable price. The company is not limited to customers in the United States but it is exploding internationally. The company has offices in the UK, Canada, Europe, Japan, the Middle East, Russia, and Korea.

Sean John Clothing has grown to an international empire for P. Diddy. His signature collection includes sportswear, underwear, outerwear, tailored suits, boys clothing, fragrances, accessories, women's wear, and eyewear. The reason for Sean John perpetual success is because it is committed to the quality and design of its products. With a collection of businesses spanning music, apparel, marketing, advertising, dining, nightlife and philanthropy, Sean Diddy Combs has become one of the countrys most honored and successful entrepreneurs. - 18418

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