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Thursday, June 18, 2009

Music Industry And RIAA

By Susan Reynolds

RIAA is a contraction of Recording Industry Association of America. This association is a syndicate of multiple large companies that handle the recording and music distribution throughout United States of America. RIAA claims to have More than 90% of the music recording companies and distributors as members of it. In 1950?s was more attentive to maintaining the quality of music. Today the main aim of association is prevention of copyright violations.

RIAA says that piracy of any kind and in any form is intolerable. There were many instances of people making commercial use of copyright protected music. There is the habit of people illegally making multiple copies of music, after having them downloaded from the net. This translates into huge losses of revenue to the music industry. Anybody and everybody are prohibited from downloading any music without obtaining prior permission and serious actions would be taken against those found violating this.

RIAA stringently opposes P2P music sharing. In the year 2000 it initiated steps to see that P2P trading of music is constrained. Though the trading could be called to have reduced quite effectively but it continues to exist even today. RIAA has not reduced its pressure against P2P sharing. It has imposed prohibition not only against the traders but even individuals are not immune from it.

RIAA has sought to actively educate people about its policies. It has identified the youth as a special target. Through many seminars, forum discussions, and presentations attempts have been made to raise the awareness of youth RIAA?s set of rules and guidelines. RIAA has approached many colleges and universities to help them in this campaign. This has resulted in universities and colleges taking care to not only educate their students about it but also seeing to it that inside the university or college premises no illegal music is downloaded.

RIAA has nothing against copying a CD for personal use. If an individual has bought a CD legally he can burn a copy of the same. The objection is when the burning is done for commercial purpose. RIAA will take legal action againstpeople making copies for illegal sales.

RIAA has also nothing against the latest tools and technologies which are coming into the market and help in piracy of music. The organization places the onus of misuse of technology on people and not on technology.

RIAA also holds belief that pirated music hurts the artists as their music is played on inferior quality CDs and without their due permission. The due permission here actually refers to legally buying the music. "It makes people listen to poor quality music that was actually developed with so much hard work? is the belief of RIAA.

Other than the field of copyright protection, RIAA is also busy with watching the sales and tracks the same. RIAA labels the records as "Gold? or "Platinum? depending on the number of CDs sold. It can be said in conclusion that RIAA has succeeded in keeping music industry business clean and good. - 18418

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